Our friends at Forestry England once again invited us to bring a touch of quirkiness, playfulness and joy to festive family event Enchanted Christmas.
Keeping the established Enchanted Christmas hero logo and graphics, we introduced a new storytelling element, creating hand-drawn illustrations and graphic embellishments to bring Santa and his pals to life.
This new visual language was rolled out across all comms, including promotional print, banners, digital newsletters and film footage.
"It is always a pleasure to work with The Group of Seven on our event and seasonal designs. They are creative, innovative, accommodating, understanding and friendly. They always come up with new and appealing designs to attract different audiences to us and work hard to make the brief work for our objectives. They are always conscientious and respond promptly to meet important deadlines."
Alison Cobb, Marketing Support Officer at Westonbirt, The National Arboretum