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A radical redesign for Food Standards Agency’s much-loved internal magazine

Between The Lines is a place for staff to stay connected with developments within the Food Standards Agency.

We were brought on board to help FSA create a visually arresting magazine that would excite and engage but not isolate a largely traditional audience.

The magazine remains a vital tool for workers in the field to feel part of this organisation and must be accessible and inclusive. We modernised the magazine using hand-drawn illustrations, graphics and iconography to lift the visuals and draw the eye.